full day
run by
top notch
UX & Product



eric reiss

Service Design

Service design combines key elements from user-experience design, interaction design, and quality management to create long-term value. In this full-day workshop, you’ll discover the basic elements of each of these disciplines and how they work together to raise customer satisfaction, increase conversions, and enhance key events along the customer journey.

This is a true workshop and our day together will be marked by many hands-on exercises. Not only are these fun, but they help you internalize the key features of service design so you can provide greater value for your employer or clients from the very next day.

Workshop will be in English

eric reiss

Eric Reiss has been actively involved in the creation of service-design, multimedia and web projects for over 30 years, including such clients as SAS, British Airways, eBay, Amazon, IKEA, and the United Nations. Eric was Chairman of the EuroIA Summit from 2005-2014, serves on advisory boards of the Copenhagen Business School and is a former Professor of Usability and Design at IE Business School in Madrid, Spain. From 2004-2008, Eric has also served on the Board of the Information Architecture Institute, including two terms as its president. In November, 2000, his book, Practical Information Architecture was published by Addison-Wesley/Pearson Education. In 2002, it became available in both Japanese and Korean. In 2004, it became available on eBay. In 2006, his Web Dogma was published on the e-zine Boxes and Arrows. It has since been translated into over 20 languages. His most recent book, Usable Usability (John Wiley & Sons, 2012), is now available in English, Japanese, Chinese, and German. Born in San Antonio, Texas, in 1954, and raised in St. Louis and Chicago, he holds degrees in Political Science and Performing Arts from Washington University in St. Louis, Missouri. In 1976, he moved to Denmark to accept a position as a stage director at the Danish Royal Theatre in Copenhagen. In 1979, he published his first commercial program (for the Apple II) which helped engineers optimize theatrical seating systems, and in 1983, he co-authored the first Danish-language adventure game for the Sinclair Spectrum. Following a long career as a senior copywriter for one of Europe's leading business-to-business advertising agencies, he is now CEO of the FatDUX Group, a user-experience and service-design consultancy headquartered in Copenhagen, Denmark, with offices and associates worldwide.


What will I learn?

  • How service design relates to user experience
  • How you can create value even with a small budget
  • How you can move projects from subjective guesswork to measurable success
  • How you can inspire teams and service providers
  • How you can get the most out of service-design tools including:
  • User-centered-design (UCD)
  • Touchpoint analyses
  • Customer journey maps
  • Use cases
  • User scenarios
  • Storyboards
  • Personas
  • Proof of concept / performance metrics

And finally, we will bring these together to create a service-design blueprint that helps you create a shared frame of reference for your team, provides overview, and helps pinpoint problems waiting for an innovative service solution!

Who is it for?

  • Product Managers
  • Project Managers
  • Startup Founders
  • Designerzy / UX designerzy
  • All UX professionals who want to take their skills beyond the screen to create truly valuable cross-platform experiences.


09:00 – Introduction to user-experience and service design
09:45 – Fleshing out the service-design blueprint
10:30 – Morning tea
11:00 – Creating a touchpoint analysis
11:45 – On-stage and backstage actors and support systems
12:30 – Lunch
13:30 – Scenarios, use cases, storyboards
15:00 – Afternoon tea
15:30 – Service evidence – demonstrating measurable value
16:45 – Putting theory into practice
17:00 – Finish

steve baty

Design-led Innovation

In this workshop Steve Baty will present a range of techniques to help project teams identify sources of innovative concepts and methods of concept generation. The focus of this workshop will be on concepts that break the mold and challenge accepted bases of competition.

The workshop will cover.:

  • A brief introduction to innovation and strategy.
  • Sensemaking: design synthesis and the role of insight.
  • A framework for innovation.
  • Industry cliches: identifying industry common practice, and doing something different.
  • Reframing: looking at the problem in new ways.
  • Challenging constraints: “What if…”

Workshop will be in English.

steve baty

Steve Baty is a Principal and Co-Founder of Meld Studios. He has over 16 years experience as a design and strategy practitioner. Steve sits on the Good Design Council of Australia, an advisory Board to the Good Design Awards. In 2012, 2013 & 2014 Steve served on the Judging Panel for the Good Design Awards and the Interaction Awards in 2012. Steve holds two Directorships in addition to Meld Studios, as an executive director of an events company; and as non-executive director of an integrated healthcare provider. In 2014 Steve presented at design conferences in Amsterdam, Lisbon, Sydney & Melbourne. In 2015 he will be appearing in Poland, South Korea, and Australia. Steve served as President of the Interaction Design Association (IxDA) for the two years leading up to Feb, 2014, and sat on the IxDA Board of Directors for five years. Steve holds post-graduate degrees in electronic commerce (M.Ec) and business administration (MBA) from the Macquarie Graduate School of Management; and a bachelor’s degree in Mathematics (Physical Mathematics & Applied Statistics) from UTS.


What will I learn?

  • A framework for identifying opportunities for innovation
  • How to identify ‘blind spots’ in how we view products
  • How to identify tensions in how people engage with products & services
  • Techniques for generating design concepts within the innovation framework

Who is it for?

  • UX Strategists
  • UX Designers
  • Design Consultants
  • Product Managers and product owners
  • Project Managers

andy budd

Workshop Facilitation

Love them or loath them, meetings are here to stay. So we need to get better at managing meetings and turn them from a productivity sink to a productivity booster. Enter the creative workshop.

By re-positioning yourself as a ‘design facilitator’ rather than a ‘design executor’, you will raise your profile, increase your influence and have a greater effect on product strategy. As such this is a must-do workshop for any and all user experience practitioners wanting to take their careers to the next level.

Stakeholder workshops are hands-on by nature, so the best way to teach these skills is through active participation. Participants will learn how to plan and moderate stakeholder workshops and how to perform a series of co-design activities or “design games” with stakeholders.

Workshop will be in English

andy budd

Andy is a founding partner and Managing Director of Clearleft. He also goes by the title of User Experience Director depending what mood he’s in. Andy is the author of CSS Mastery, curates the dConstruct and UX London events and is responsible for Silverback, a low cost usability testing application for the Mac. Andy is a regular speaker at international conferences like The Web 2.0 Expo, An Event Apart and SXSW. In May 2010, Wired Magazine named Andy one of the top 100 most influential people in the UK digital sector, much to the pride of his mother and the surprise of everybody else.


What will I learn?

  • How to setup and plan the perfect workshop.
  • The real value of design games and other co-design activities.
  • How to run design games like ‘design the box’, ‘prune the tree’ and ‘what not to do’.
  • Facilitation techniques from the masters.
  • Planning, running and moderating creative workshops.
  • A walk through various design games and activities.
  • Core presentation techniques.
  • Proposition development.
  • Collaborative design.
  • Group consensus making.

Who is it for?

  • UX designers at all levels of experience.
  • Product managers.
  • Start-up founders.
  • Consultants and strategists.
  • Anybody who is fed up of dull meetings.


Can I buy many tickets at once?

Great question. We like selling multiple tickets. Sadly our online ticketing platform allows for purchasing single ticket per one transaction. If you intend to purchase multiple tickets and / or want to pay via direct bank transfer please write to tickets@productcamp.pl.

Do you issue VAT invoices?

What sort of question is that. Of course we do. While making a purchase, please provide your company details and we’ll dispatch the invoice as soon as the funds are processed by the payment company. If you required a pro-forma invoice to initiate a direct transfer from within your accounting department, tickets@productcamp.pl.

Can I swap one workshop for another after buying a ticket?

Short answer: No. Longer answer: Sorry, we regret to inform you that we will not be able to support such requirement. Tickets are sold in batches, priced independently and sell out at different speeds, hence we would not be able to reconcile these batches if people begin to swap.

How can I return a ticket?

You can return your ticket until the 30th of April 2015. Please wirte to tickets@productcamp.pl.
if you wish to do so. You might experience a) an up to 14 days delay in processing the refund b) intermittent waves of regrets and second-thoughts.

I won’t be able to come. Can I give my ticket to someone else?

Seriously? Dude. This is likely going to be the best UX event in central-eastern Europe. Listen, the call is yours. If you want to be so generous, that’s fine by us. Please only let us know the details of the ticket recipient by emailing to tickets@productcamp.pl.